Is it time for all traditional journalists to jump ship??????

              The first article by Robert Wynne for Forbes magazine enforces the idea of change in the PR industry. I agree with his argument that standard media will still have more influence than social media today, although the constant trend in the public relations field is change. As technology progresses, so will every aspect of life, which means that the future of public relations cannot be predicted today. Maybe in ten or so years social media and traditional media will have adapted, and social media will have a greater influence on consumer perspective. Maybe their will be a third element that reigns past social and traditional media to reach the desired consumer base.

The second article, by Clay Shirky, for the Medium, presented focuses more on breaking the news to employees of print advertising companies to jump ship because it is a one-hundred percent certain that the print industry is entering its demise. I found this article to come off almost as a guideline for journalists in the dying sector of their field to prepare for the doomsday of their career. Although I think these first two articles are relevant in the occurring downfall of the traditional media business, I find it interesting that the tone of both of the articles came off to me as they think people working in this dying field are in the dark about the situation of their career. As journalists, advertisers, and public relations professionals you have to stay up to date with current events and what is trending to be good at your job. These people already have to know that it is essential for them to redefine their careers. I would be shocked if they did not, and if so then they probably were not good at their job anyway to realize how unpopular traditional news is today. However, I think the end of the content of the second article shows to be of use to a professional in this field. Overall, the message of the article highlights to me that importance of intercommunication between advertisers, public relations, and the media. At the end of the article Shirky says that since advertisings are not getting viewed in traditional media, the advertisers are going to leave traditional media. Without advertisers, the field loses money and the fuel of the industry becomes dry.

At first glance, last article poses a diverse point than that of the other two articles, which contained more similar content to each other. With social media, anyone with an internet presence can make an impact on our society. You do not need the training of a journalist, with proper writing styles and accurate grammar to share a story anymore. (This is how is relates to the dying field of journalism.) Today, everyone is a journalist, and everyone can share their opinion because they are able to have their own platform.

These articles leave me questioning what the next stages of this field will come to. Will journalism die out all together? I hope not. ☹

For a look into some hope for traditional journalists, look into this article by David B. Grinberg from the Medium.